The ad chosen probably appeals to everyone who cares anything about their appearance, (those of us a bit more vain than is necessary) it doesn't involve the magical creme that rids us of unwanted cellulose or wrinkles. It works to reach those of us wanting those tight buns and abs of steel. The ad can be found in Health & Fitness. The ad definitely focuses on the idea of that perfect body by summer. The fact that you have a male and female looking quite fit and trim gives the consumer the idea that if I do this than I get that. So we will see once I analyze this ad a bit closer.
Bobbi Irwin
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