An effective layout should attract attention and interest. Sometimes when you are flipping through a magazine and they are loaded with advertisements, you stop on a page because you've seen something that attracts your eye or because you've heard friends talk about a particular product and run across the information in a magazine. After reading about the elements of an effective layout, I can honestly say I wouldn't have asked myself all of these questions, but now I will look to see if these professionals have followed the rules of design. They all apply to my ad.
Bobbi Irwin
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